Smart Edge Real Estate Dubai

RERA Registration Number: 51104

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Smart Edge Real Estate LLC
Last Updated: 21 May 2025

Smart Edge Real Estate LLC (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and safeguard your personal information when you interact with us through our website, by phone, in person, or through other means.

1. Who We Are

Smart Edge Real Estate LLC is a real estate brokerage firm registered in Dubai, UAE, with an additional office in the United Kingdom. We are fully licensed by the Dubai Economic Department and regulated by RERA.

Dubai Office:
12E, The Plaza Building, Deira Creek Holdings, Al Khor, PO Box 333888, Dubai, UAE
UK Office:
S7, 2nd Floor, The Whitechapel Centre, 85 Myrdle Street, London E1 1HL
Email: info@smartedgerealestate.ae

2. What Personal Data We Collect

We may collect the following information:

  • Full name
  • Email address
  • Phone number
  • Nationality or residency status
  • Property interests or preferences
  • Communication history
  • ID documentation (where required for property transactions)

We collect data when:

  • You contact us via forms, phone, or email
  • You subscribe to newsletters or property alerts
  • You engage our services (e.g. buy, rent, lease, or sell property)
  • You visit our website (IP address, browser type, usage stats may be tracked via cookies)

3. How We Use Your Information

We use your information to:

  • Respond to enquiries
  • Match you with suitable properties or services
  • Process transactions and conduct due diligence
  • Comply with legal obligations under UAE or UK real estate laws
  • Send relevant updates, newsletters, and marketing (if opted-in)

4. Lawful Basis for Processing (GDPR Compliance)

Under the UK and EU GDPR, we process personal data based on one or more of the following:

  • Consent – When you provide clear permission to contact you
  • Contract – To fulfil our services or prepare a transaction
  • Legal obligation – For compliance with local regulations (e.g. AML, RERA)
  • Legitimate interest – To improve our services or respond to queries

5. Data Sharing and Transfers

  • We do not sell or share your personal data with third parties for marketing purposes.
  • We may share your data with developers, banks, legal advisors, or government bodies only when required for lawful property transactions and with your consent.
  • Where data is transferred internationally (e.g. between UAE and UK offices), appropriate safeguards are in place.

6. Data Storage and Security

  • Data is securely stored on encrypted servers with access restricted to authorized personnel.
  • We retain personal data only as long as needed for service delivery or legal compliance.

7. Your Rights (UK/EU Residents)

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent at any time
  • Object to or restrict processing
  • Request data portability
  • Lodge a complaint with the Information Commissioner’s Office (UK) or relevant EU authority

To exercise your rights, contact us at: info@smartedgerealestate.ae